Anniversary, talk about those movies that have accompanied you through category email list the long years", and emotional points, can stimulate users' creative enthusiasm more than directly coming up to an event "writing a movie review and sending a movie ticket". 3. How to establish UGC growth incentives? Users are not stupid. Everyone is a profit-seeking animal. Economics says category email list that we are all rational people. Before doing something, we always measure the cost and benefit.
To motivate him is to reduce costs and amplify category email list benefits. (1) To reduce costs, let’s look at the costs first. The three major structures of UGC content cost mentioned in "The Five Laws of UGC Community" are "physical cost, technical cost, and intellectual cost". A good tool can reduce a lot of technical costs. For example, they are all article content platforms, and the editor of Toutiao is much better than WeChat. In Toutiao’s PC-side editor, it directly supports category email list the preview of the mobile phone model of the webpage.
And supports the import of documents, while WeChat needs to be category email list sent to the WeChat account, and then previewed. There are many steps and switching tools. Toutiao wins. Before doing UGC growth incentives, you must understand three things Before doing UGC growth incentives, you must understand three things Standardized content requirements save users' intellectual costs. Why does Douyin become popular, and why does Kuaishou explode? It is because category email list they give users a lot of fast and reproducible.