Many factors influence this. Test messages before sending Mainly to eliminate errors such as broken links incorrect display of messages e.g. in mobile typos or if you use personalization whether for example the name does not start with a lowercase letter. Remember about the footer of the email and the unsubscribe link Even if your email is in plain text format don't forget to add a footer at the end with information about your company and a clear unsubscribe link. See also All about GDPR Be interested in the topic of the message One factor that affects deliverability is how willing your recipients are to open emails.
The subject of the message is of great importance here . Therefore try to make it interesting avoid schematic and meaningless topics like May Newsletter credible in the flood of unwanted messages recipients are becoming more and more sensitive to what appears in their inboxes so do not try to pretend to be someone else or mislead. Also avoid questionable forms like Doctors hate him he found a way to. informative if the purpose of your message is to inform about the promotion Taiwan WhatsApp Number List do it in the subject line. The recipient will appreciate it. stand out from other themes – e.g. an unusual pun or the addition of emojis You can read more about deliverability what affects it and how to improve your mailings to bring better results in the article Effective mailing Take care of deliverability! Aesthetics Appearance matters – and it's not about stigmatizing one or another aesthetic in mailings. It's just how you design your template affects how it's perceived.
When it comes to aesthetics there are a few things to consider. For text emails Align the text to the left it will be easier to read than centered. If you want to center an excerpt it's best to use the title subheading or CTA link . Divide into paragraphs about lines. A large compact block of text is hard to read.