So that they can capture the email name of people who visit Email Database their site, but who aren't ready yet to buy their product or service. This gives the business owner time to go back to the visitor with helpful information in the coming weeks and months. In the excitement of setting up the marketing newsletter, it can be easy to forget some crucial steps, and the most important Email Database one is forgetting to put a "sign-up" box on every page of your website. Yes, it does happen, and unfortunately it means that no-one will be able to sign up because they won't know you actually have a Newsletter.
What to do instead: Option 1: If you realise this has happened, don't panic because all is not lost! If you have access to your site and can add the sign-up box details, fantastic! Do that Email Database straight away so you don't miss out on gathering the email names of people Email Database who visit your site who might want to hear more from you in future. Option 2: If you don't know HOW to add the sign-up box, check first with the company who is providing you Newsletter services (for example I use Email Database Aweber, one of the most robust and well-respected newsletter and autoresponder companies online).
Generally the company will give you an easy way to add a "sign-up" box in just a few simple clicks. Option 3: If you still aren't able to do this yourself, ask your website Email Database person or a friend to help - they might know a little bit more about how to add the sign-up box. However you do it, just make sure it happens a.s.a.p. so you don't miss out on any opportunities to connect Email Database with potential customers and clients. Mistake #2 - Website Links Aren't Clickable When the Newsletter is published, it generally gets sent via email, and it's important that every instance of each of your website's links are "clickable" (or "hyperlinked") to make it very easy for people to visit your site.