Therefore, with the goal of "saving money", many people overdraft their daily consumption needs and buy back a bunch of things that are temporarily unavailable or inexhaustible. In the end, it's either a return, or a "remorse" for why you bought your hands impulsive. Double Eleven has a love-hate relationship from merchants, logistics to consumers, which is largely the platform’s last resort. On the one hand, at a time when mobile Internet traffic is peaking, growth is sluggish,
and the growth rate of online shopping and retailing has slowed down, in order to capture traffic and tap deeper growth momentum, the platform has to extend the time line to further stimulate user consumption. potential. On the other hand, under the catalysis b2b data of the epidemic, the entry of live broadcast e-commerce has caused traditional e-commerce platforms such as Tmall and JD.com to face competition from Douyin and Kuaishou. In order to snatch the market,
traditional e-commerce platforms have set up extremely complex preferential rules on Double Eleven to increase the difficulty of consumer price comparison, and thus reduce the relative intensity of competition between platforms by consuming user energy. After all, human energy is limited, and spending three more minutes on platform A means spending three minutes less on platform B. As a result, the data of Double Eleven is getting more and more beautiful, but in the exhaustion of merchants, logistics, and users, there are more and more curses.