Setting up your task management software to manage it all
1. Determine your goals and hiring needs
The size of your team depends on what you’re trying to do and how much money you have.
The first thing you should do before hiring anyone is to figure out your competitive landscape. You can do this using Ahrefs’ Keywords Explorer and Content Gap tool. You’re trying to figure out three things:
What kinds of keywords am I going after?
How competitive are these keywords?
What roles do I need to fill the most?
For instance, if you currently have a lot of content but it’s not ranking, you’ll need to allocate more budget to link building, especially if you’re targeting highly competitive keywords. But if you don’t have much content yet, your focus should be more on building a content team.
There are two quick ways you can use Ahrefs to determine your team needs:
1. Use the SERP overview in Keywords Explorer to determine if you need links
The SERP overview allows you to see what pages are ranking for a given keyword and how many links those pages have. You can also see each page URL’s Domain Rating (DR) score.
Using this tool, you can determine if your pages need more links in order to beat the competition. For example, if we take a look at the keyword “seo tools,” we can see that Ahrefs is currently in position #6, with 1,389 backlinks from 450 referring domains.
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SERP overview for "seo tools"
The competitors beating us have thousands more links than we do, so this tells us that we may need link building to rank higher for this keyword. (I say “may” because Google’s search algorithm is complicated, and we can never say with 100% certainty that one thing alone is the cause of rankings.)
If you have a lot of content already and—after reviewing your keywords—find, on average, you’re not beating your competitors due to a lack of backlinks, then you should prioritize putting together a link building team.
2. Use the Site Audit tool to check your technical SEO
Ahrefs’ Site Audit allows you to take a peek inside your website’s technical SEO.
When you run an audit on your URL, you’ll be given a Health Score that shows you how healthy your site’s technical SEO is. This score is based on a variety of factors, including page speed, CSS and HTML, meta tags, and more.
Overview of technical SEO showing health score and pie charts on crawled URLs distribution, error distribution, etc
If you run an audit on your site and find that you have a poor score, you know you need to hire a developer to help take care of your technical SEO issues. Better yet, you can give them the audit report. They will know exactly what they need to do in order to fix your site’s issues.