People simply get excited over the number of Facebook likes, webinar attendees, and white paper downloads because these metrics are easy to track. But there is a problem here because these metrics lack any impact on tracking revenue directly related to your growth marketing strategy. Having insight into how many new Twitter followers you got last month or how many new visitors came to your website isn’t going to cut it. Your ability to account for revenue gains attributed to actions taken in your growth marketing strategy must be the Real Estate Photo Editingmain focus. Here’s what happens 9 out of 10 times: someone asks a business how their sales figures improved from their digital marketing investment. The organization responds by saying, “we got 976 leads last month, so some sales came from it”. This is inexcusable. Now imagine this conversation taking a delightful turn on its head; the business is able to answer the question highlighting their revenue gain down to the penny while saying they made a return on their marketing investment by more than 120%.
Having full clarity and complete comprehension as to which campaigns performed well, which ones tanked, and analyzing that data to make some adjustments to your growth marketing strategy will usher in measurable revenue gains, and your organization’s year-over-year growth. When you form a partnership with the best digital marketing agencies with custom business growth stacks you are automatically privy to a marketing process that proves to be successful in helping you hit your revenue goals through a measurable environment made possible by the right customized tools and strategies. These are aligned perfectly to help your company hit its unique goals, and the Growth Stack thrives in a highly agile environment.
This article is intended for CFOs, CMOs, marketing directors, and executive decision-makers who play crucial roles in their organization to produce proven, action-based revenue gains from their marketing investment. Embrace the New Buyer In order to achieve measurable revenue growth through marketing services, you need to have a deep understanding of how today’s new buyers comprehend services and products. This means having insight into how they make purchasing decisions. Gone are the days when consumers relied on sales teams to educate them; the “new buyer” is savvy, does research, reads white papers, joins webinars, reads review sites, and joins discussion forums.